Surveys & Focus Groups
We can make decisions and plans based on our instinct and experience, but why would you when you can base them on facts? In reality the MTM Approach is to combine our experience, instincts, and whatever secondary and primary research that is available and/or practical to gather, so that we can make the best strategic recommendations and management decisions based on as many data points as possible. We believe a practical approach to research always pays.
Let's say that a specific Web projects such as a service line integration initiative is going to cost the organization approximately $50,000 for staff, programming, content and/or consulting support. It would not be practical to use a large portion of your budget to conduct a $15,000 focus group of consumers, but spending two weeks and $2,000 on site surveys can easily help you to use the remaining $48,000 at least 10% more effectively. (48,000*1.1=$52,800). Plus, research works as insurance with the possibility of uncovering information that helps avoid major mistakes. |
